Every purchase made through Age UK Trading supports the work of Age UK
We offer products and services to meet the needs of older people and raise funds for the charity at the same time. In the last five years more than £14m has been donated to Age UK.
Age Co is being rebranded to Age UK Trading
Both names refer to the same organisation, and you may continue to see both while the transition takes place until June. Services continue as normal and we will keep donating our profits to Age UK.
What we do
Ageing can have its challenges but with it comes wisdom and self-awareness. To help you get the most out of your later life we combine your experience with our expertise. We find solutions to meet the needs of older customers so you can continue living life on your own terms. We carefully select our providers to ensure that:
- Products are suited to those over 50
- You will be treated fairly and protected from harm
- And should you need additional support, our customer team will be there for you
We carry out regular checks and work with our partners to meet high standards so you can feel confident choosing products through Age UK Trading.
What we offer
Understanding our customers' needs has always informed the products we offer and who we work with to provide them.
Our independent living solutions like personal alarms, stairlifts and incontinence protection help users to feel confident and secure in and out of the home. While the range of over 50s insurance services help to ensure customers are prepared for whatever the future may bring.
Car Insurance, Home Insurance, Motor Breakdown, Travel Insurance, Personal Alarms, Incontinence Products, Stairlifts, Homelifts and Bathing Solutions.
Who we work with
As part of Age UK we're dedicated to supporting and meeting the needs of older people. We only work with trusted companies who are experts in their fields, to provide products and services that our customers can rely on.
Our partners are carefully selected for their specialist knowledge, the quality and value of their offering, and because they share our dedication to customer service.
Our relationship with Age UK
The profits made through Age UK Trading are given to Age UK, the UK’s largest charity dedicated to people in later life.
We were set up to help fund their important work. Every purchase made through Age UK Trading supports those older people who rely on Age UK the most. In the last 5 years we have donated more than £14m to Age UK.
Age UK campaigns for older people and provides a range of services across the country. These include an information and advice line, support for older people and carers, and a telephone friendship service. For lonely or vulnerable people Age UK services can be a lifeline.
Frequently Asked Questions
What is Age UK Trading?
Age UK Trading is a brand name used by AgeCo Ltd, the commercial arm of Age UK. It was set up to offer products and services that help people make the most of later life, while raising income for the charity. The range includes home, car and travel insurance and independent living solutions like personal alarms, stairlifts and incontinence protection.
The profits made from sales through Age UK Trading are donated to Age UK to support their vital work helping older people in need – with more than £14m given to the charity in the last five years.
The products we offer are provided by carefully selected, specialist companies, who meet our high standards for quality, value and fairness. And we also pride ourselves on our own excellent service – with a dedicated team should our customers need an extra layer of customer support or advocacy.
Is Age UK Trading part of Age UK?
Yes. Age UK Trading is a brand name of the commercial arm of Age UK – the leading charity in the UK for older people.
Drawing on the charity’s expertise in ageing we connect people with carefully selected specialist providers who meet our high standards for quality, value and fairness. The profits made from the sale of products through Age UK Trading are given to the charity each year to help fund its vital work - more than £14m in the last five years.
Is Age UK Trading the same thing as Age Co?
Yes, both names refer to the same organisation. Age Co has simply been rebranded as “Age UK Trading” to help customers better understand our relationship with Age UK.
Age UK Trading is a brand name used by AgeCo Limited, the commercial arm of the charity. We offer a range of products and services with the profits from any sales, given back to Age UK.
The range of products and the providers that we work with are unchanged from those previously offered as Age Co. There will be no disruption to services for existing customers, though you may see mentions of both Age Co and Age UK Trading in our marketing and communications as we complete the transition to the new name.
Do the profits made through Age UK Trading go to Age UK?
Yes. Age UK Trading is a brand name of AgeCo Limited, a company that is 100% owned by Age UK. It gives its net profit to the charity, enabling them to support those older people most in need.
In the last 5 years AgeCo Limited has donated more than £14m to Age UK
How much money does Age UK Trading give to Age UK?
The amount donated to Age UK each year is dependent on the amount of profit made from the sale of products and services through Age UK Trading, after all costs are taken into account.
In the last 5 years more than £14m has been donated to the charity.
Are Age UK Trading products always the cheapest?
The products and services offered through Age UK Trading are not discounted, subsidised or ‘charity priced’. They are selected to meet the needs of our customers, and pricing reflects the benefits and features they offer, as well as the quality of the providers we work with.
As some of the products include extra features that research indicates are important to older customers, they are not necessarily the cheapest on the market. We would always recommend that any purchase decision should be based on your individual circumstances and needs.
Will you be offering new products in the future?
Age UK Trading aims to help people make the most of later life, and the products we offer are selected to meet the needs of our customers.
Our range currently includes insurance services and independent living solutions, but we hope to expand our offer further. We regularly carry out research with consumers to identify and review new products that we may introduce in the future.
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